Platform Take: Ubiquitous CEO Jess Flack Wilson: Brands Are Running
Category: Social Video
Distribution strategy now shapes the creative itself, especially when video has to feel native to LinkedIn, YouTube, or creator ecosystems. Right now the clearest signal comes from Net Influencer's coverage of "Ubiquitous CEO Jess Flack Wilson: Brands Are Running Campaigns When They Should Be Building Programs", plus adjacent shifts in creator strategy, rebrands, and AI-assisted production.