Brand Take: BMWs controversial Spider-Man advert could be even more
Category: Brand Campaigns
Rebrands and campaign launches are useful signals because they show how brands are trying to be remembered in crowded feeds. Right now the clearest signal comes from Creative Bloq's coverage of "BMW's controversial Spider-Man advert could be even more damaging than the Jaguar rebrand", plus adjacent shifts in creator strategy, rebrands, and AI-assisted production.