Platform Take: Sundial’s New Creator Agency THEIA Targets Brands Still
Category: Social Video
Distribution strategy now shapes the creative itself, especially when video has to feel native to LinkedIn, YouTube, or creator ecosystems. Right now the clearest signal comes from Net Influencer's coverage of "Sundial’s New Creator Agency THEIA Targets Brands Still Running Influencer Marketing as a Campaign Add-On", plus adjacent shifts in creator strategy, rebrands, and AI-assisted production.