Brand Take: design/leader: Thomas Kurppa, executive creative director at
Category: Brand Campaigns
Rebrands and campaign launches are useful signals because they show how brands are trying to be remembered in crowded feeds. Right now the clearest signal comes from Design Week's coverage of "design/leader: Thomas Kurppa, executive creative director at Kurppa Hosk", plus adjacent shifts in creator strategy, rebrands, and AI-assisted production.