Brand Take: The Archery World Cups dramatic rebrand has me

Category: Brand Campaigns

Rebrands and campaign launches are useful signals because they show how brands are trying to be remembered in crowded feeds. Right now the clearest signal comes from Creative Bloq's coverage of "The Archery World Cup's dramatic rebrand has me quivering in anticipation", plus adjacent shifts in creator strategy, rebrands, and AI-assisted production.

By Akeem Pennicooke